iBreve combines the 4 P’s of future healthcare

When was the last time you visited a clinician? Did you seek cure for a disease or to prevent it in the first place?
Current medical approaches often center around treatment and start after the diagnosis of a disease - and quite frankly - that is often too late. To ensure health systems are sustainable, experts advise an urgent shift towards prevention.

With new technologies emerging in healthcare, obligations but also new opportunities arise. Digital health solutions start to revolutionize parts of our health system. From giving people access to their own health records to motivating people to live a healthy lifestyle and improve their general quality of life.

iBreve is personalized and adapts to to the user’s needs in real time. It is predictive by learning from past situations and calculates personal baselines. Thus, it can prevent stress peaks and potential diseases caused by stress. And fourth it is participatory. iBreve puts the user in control and empowers self-care.

Let's go through each of the 4 P's of future healthcare and see what new technology is able to contribute.

1. Personalization - People are diverse - so is their personal health. Different DNA's, different immune systems, living in different parts of the world - to name just a few. The objective is to adapt healthcare to your personal health system and what is best for you.
2. Prediction - Machine learning and artificial intelligence give us new ways to predict health events and enable the foundation of prevention.
3. Prevention - This means not only taking actions to prevent a particular disease or symptom, but also contributing to live a healthy lifestyle and prevent a whole range of risk factors, which might impair your health.
4. Participation - To be at the center one's healthcare treatment sounds obvious, but it is often not. Clinicians are often under time pressure and treatments are often complex. The patient needs access to information, self-care and able to take ownership of his or her health. 

The term “4 Ps” comes originally from marketing and stands for product, price, place, promotion. Later, the term P4 medicine arose, coined by Dr. Lee Hood. Some suggest to add a 5th “P”, standing for pertinent or pertinence - referring to the adequacy of a treatment.