Obviously flights are cheaper if you book early. Fly to Barcelona (BCN). Don’t fly to Girona or even Reus. We met a startup which spent 10 hours travelling in the bus from the airport!
There a 2 fair venues: the main MWC venue (Fira Gran Via) and the 4YFN / startup venue (Fira Gran Via). Both venues are 20-30 min apart and connected via a shuttle bus!
Book a hotel or airbnb close to a metro station. Taxi’s are often on strike during MWC and there is no Uber or Cabify (semi-illegal, but that’s another story). Preferably stay close to the new line (L9S) connecting directly the airport and MWC venue (Fira Gran Via) or the red line (L1) connecting the 4YFN startup venue (Fira Montjuïc).
This is even more important if you have a booth or a stand. Stick out from the thousands of other startups by engaging the audience. For example, make use of trends: What about including a selfie corner with props + your hashtag at your stand? Have games visitors can engage with. Get creative!
Be on stage! You multiply your audience if you present on stage. You can apply as a speaker, participate in startup competitions like the 4YFN Awards or spontaneously sign up for shark tank like pitches or elevator pitches at work shops.
Join “visibility events”: For example, ‘pitch the press’ with speed dating with journalists (usually you can just sign up at the venue). There are dedicated discovery areas, investor & meeting zones. Or join this year’s innovator’s coffee tables.